The target audience for my magazine is intended to be both males and females between the ages of around 15-25, of any social standing between lower middle class to upper middle class, who listen to music of the hardcore and pop ounk genres.

A hypothetical example of a member of my audience would be the following. Steve is a 23 year old full-time barman, fully inked from head to toe, who lives and works in central Manchester. He enjoys listening to music, hanging out with his friends and is a regular on his local hardcore scene, never missing a show. He is a vocalist in a Manchester-based hardcore band, touring around the country playing small shows in small pubs and clubs. He studied at College to get a diploma in Music Technology, but instead of progressing onto University, decided to start his own band instead and get a job to keep himself going. He enjoys collecting vinyls, and other than building up his collection of rare records, he likes to splash his cash on merchandise of his favourite bands and on festival and gig tickets. He used to follow a straight-edge lifestyle, however now he has let his strict habits go and is more lenient, drinking alcohol with his friends from time to time and working in a bar, but maintaining his vegan eating habits. He likes to buy Pit Magazine as he finds it is one of the easiest ways to keep up to date with news and events regarding his favourite hardcore and pop-punk bands as it simply collates all the information into one place, leaving him without the need to have to scour the internet himself. He likes the suitability the magazine has for men of his culture, age and interests; it is the only magazine he would ever feel comfortable reading and he would certainly recommend it to his friends. His biggest aspiration is to be part of a major hardcore band enabling him to tour the world, and he hopes that his own band may perhaps end up at that level of popularity someday.